Here’s what went down at the inaugural Maritime Silkroad 2019 Singapore International Fashion Week.
Earlier this month, the island of Sentosa was host to Maritime Silkroad 2019 Singapore International Fashion Week, a glitzy, ground-breaking and meaningful fashion event, which was graced by the Glitterati (in the front row, no less) and the real Crazy Rich Asians in the region.
For three days, the inaugural Maritime Silkroad 2019 Singapore International Fashion Week saw local designers, top models, celebrities and socialites come together to celebrate the best in Asian design, technology, fashion, and also gave back to society at the same time.
Minister in the Prime Minister’s Office, Ng Chee Meng was present to launch the event alongside Ms YuYu Pan (Director, Xiamen LOTI Fashion Technology), Ms Wendy Huang (Founder, MWH Medical), Mr Ji Wenbo (Organizing Committee Chairman of the Xiamen edition of the event) and Ms Ms Lan Jing (Organizing Committee Chairman of the Quanzhou edition of the event).
“Singapore has always been a country that encourages innovation, and I hope it can become a platform for the development of Asian design power in the future,” Minister Ng said.
A highlight of the event was a charity fashion show that featured socialites walking the runway. Aptly named the ‘Socialite Fashion Show’, it raised a total of $200,000 for the Stroke Support Station, a non-profit organization started by volunteers to meet the unmet needs of stroke survivors and caregivers in their stroke journey.
Among the designers showcased during the event were Vicky Zhang (VICKY’Z), who took time from the show to present gifts to the children of Beyond Social Services, as well as esteemed designers Amos Ananda Yeo (AMOS ANANDA) and Max Tan (max.tan), who brought unique and exciting shows to end the event with a bang.
Max Tan’s showcase was based on the theme of “Contrasts”, and featured the brand’s signature monochromatic colour palette, and deconstructed and tailoring forms. Amos Ananda Yeo’s collection explored the other end of the spectrum with loud colour combinations – a result of the concept of combining art and fashion. Local actress and good friend of the designer, actress Julie Tan also made a surprise but welcome cameo at the end of the show.
So with Singapore already home to multiple “fashion week” events, what sets the Maritime Silkroad 2019 Singapore International Fashion Week apart from the pack? For one, this show aims to be innovative and ground-breaking by incorporating the latest e-commerce infrastructures and amalgamating the instantaneous nature of technology with fashion sales.
MOGU, a China-based social media and e-commerce platform which specializes in fashion, worked alongside the event organizers to develop a live-streaming sales model, which supported the sale of fashion items for the designers. With this, the Maritime Silkroad 2019 Singapore International Fashion Week aims to disrupt and rejuvenate the entire fashion industry chain.
With an undoubtedly triumphant debut, the Maritime Silkroad 2019 Singapore International Fashion Week has made its mark in the fashion industry in this region.
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