An inside look at Spotify’s birthday bash. And yes, it was as litty as we expected it to be.
Since its launch in Singapore back in 2013, Spotify has changed the way we consumed music. To celebrate its achievements, the streaming giant threw a massive birthday party (at Zouk, no less). There was an open bar (dream come true), great food and intimate performances from Singapore’s biggest music acts.
Leading up to the event night, Spotify ran billboard ads dedicated to local musicians and the milestones they achieved on the platform – similar to what Spotify has done in New York City’s famous Times Square.
The night itself started with panel discussions that saw the likes of Charlie Lim, Evanturetime and Jasmine Sokko discuss the state of the music streaming industry today.
An interesting point that was brought up during the panel discussion with the artists was how all of them unanimously agreed that streaming platforms like Spotify have allowed them to connect to wider, global audiences.
Features like Spotify’s Discover Weekly help to foster music discovery. For budding local artists, having the ability to reach audiences overseas significantly helps their growth.
The spotlight was also shone on the platform’s new feature that allows users to share their music of choice directly to Instagram Story, which also comes with deeplinks that will drive followers back into the Spotify app to listen to music – something that will surely be a hit with fans. Gone are the days of shoddy screenshots.
The night ended with partygoers being treated to performances by The Sam Willows, MYRNE and Linying, who all performed their biggest hits.
Spotify also released a compilation of the Singapore’s streaming data over the last five years, which revealed that JJ Lin, Stefanie Sun and The Sam Willows are the most streamed local acts. Check out the full statistics here: