IKEA and Swedish House Mafia’s OBEGRÄNSAD collection will launch in Singapore on 27 October 2022.
It’s a collaboration that we didn’t expect, but made absolute sense once announced (“Swedish house”… get it?). Once we saw the items in the collection (all black and stylish!), we were entirely sold. Having learnt our lesson from the MARKERAD limited collection by IKEA and Virgil Abloh, expect to find us in line early at IKEA Tampines on 27 October.
OBEGRÄNSAD is designed as an affordable collection with the classic black aesthetic and minimalistic, sleek design that supports the technology and how it is used. As Swedish House Mafia put it, “the design in our collection features a timeless theme with a distinct trace of our DNA”. The solutions will easily add smart functionality into the existing space – or help build an affordable home studio from scratch.
The collection, which means “unlimited” in Swedish, targets everyone who values music experience at home and beyond: music fans, music producers, DJs, and all creators with limited means but unlimited creativity. Development of technology has enabled musical democracy, and the collection aims to support creative pursuits of the many people creating, performing, and enjoying music at home. The collection is built on the band’s insights about the needs of those starting up their music or creative career.
“Since we were kids, we have valued IKEA’s approach of making things affordable and available for a lot of people. We used to find a creative way to make IKEA furniture to accommodate our teenage lives as creatives, so the collaboration’s purpose was formed around our own personal journey in life”, says Swedish House Mafia.
The collection consists of more than 20 smart home furnishing solutions for producing and performing music in the home setup – as well as solutions for listening to music and creating a relaxed atmosphere.
Here are 5 items from the collection that we absolutely want:
1. OBEGRÄNSAD Armchair ($129)
Sophisticated, minimalist and functional, this armchair is an all-black, light piece with clean lines and a durable fabric. Here you can sit, put headphones on – and enjoy. What we love about this armchair is its versatility; we can see it existing in a modern monochromatic home (think Kim Kardashian’s), or even in a man cave.
2. OBEGRÄNSAD Bag ($4.90)
Easy to throw over your shoulder and big enough to hold important things when going to a gig or to a gym. This classic bag that IKEA is synonymous with now comes in a sleek black colour. Affordable and durable, this is an absolute must-have.
3. OBEGRÄNSAD Clock ($79)
OBEGRÄNSAD clock does its job, but sometimes it’s nice to dive in, let the creativity flow and disconnect yourself from space and time. It stands on its own (a plus!) but also casts a beautiful light when hung, which is exactly how we would display it.
Up-and-coming DJs and music producers will hopefully appreciate OBEGRÄNSAD shelving unit, the remake of KALLAX which is designed with an extra space for amplifiers and a higher unit. The KALLAX is already so iconic by itself, but we do think that this is a total upgrade.
5. OBEGRÄNSAD LED Floor Lamp ($129)
This sculptural LED floor lamp spreads an atmospheric light reminiscent of light at a live concert. Talk about a statement piece that is modern and stylish! This floor lamp got us the most excited when we first saw it at the preview, and we are definitely adding it to our living rooms.
IKEA and electronic music artists Swedish House Mafia set to explore music and creativity at home and make everyday life easier for those who produce, perform, play, or listen to music. The result of the collaboration is OBEGRÄNSAD, a limited collection which will enable the many rising creatives in music and digital arts to build the perfect home studio at an affordable price.
OBEGRÄNSAD collection will be available in IKEA Singapore on 27 October 2022.